THE CHALLENGE
Teams need to come up with a brand concept around the theme of sustainability and the future to align to this year’s Festival of Marketing theme of ‘what’s next’.
Each team will be given a sector to focus on, thinking about what sustainability in that sector means and how a new brand and product could help push that sector forward:
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Fast moving consumer goods (FMCG) i.e. snacks, toiletries, frozen foods
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Retail
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Technology
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Financial services
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Identify a sustainability issue that aligns to one of the UN’s Sustainable Development Goals and determine how large the challenge is
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Create a consumer facing brand and product that helps to contribute to the solution of this challenge - explain how.
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Determine who the target audience is and why the brand/product would resonate with them.
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How would you price your product and where and how would you like to make it available to your potential customers?
You will be given 6 weeks to work on this task ahead of the Festival of Marketing where each group will present to a panel of senior marketing professionals.
How will the process work? What will the support be?
If you have a friend (or friends) you think would be equally excited by this opportunity and who could work with you effectively on this challenge, do encourage them to apply, and you may be able to work together.
Expect to work remotely with the team you are allocated – this is a great opportunity to get to know new people. This process will give you a flavour of the world of work, with its increasing emphasis on remote communications and working! We will provide you guidance on how to work together, and facilitate the kick-off of your collaboration.
Each team will work with a mentor from our Founding 50, who can advise and answer questions on the brief to help shape the student's responses.
SCORING CRITERIA
The panel of judges will be looking for innovative ideas that meet the requirements of the brief. We will be scoring each of the following out of five:
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Has the team met the brief?
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Understanding of objectives and target audience
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The rationale behind their ideas
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Points for creativity/innovation in response to brief?
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Surprise and delight/value add
TIMING
Preparation
In the lead up to the event, teams will be given their brief and will have six weeks to prepare their response.
Judging panel.
This opportunity is for 5 creative minds to pitch a great idea in front of leaders within the marketing industry and a chance to win work with a leading marketing company
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This is a great opportunity for people within the community to get an insight into the world of marketing and we would encourage you to apply if you are between 16 to 18 years old. Application is not exclusive to men/boys.
The Festival of Marketing is taking place on 10 - 11 October 2019, at Tobacco Docks in London. The judging panel will be held on day two (11 October), between 9:00am–12noon. Each team will have 10 minutes to present their ideas, followed by 5 minutes Q&A from the judges.
It is up to you how you want to present your ideas back to the panel. We encourage you to think creatively about how you approach this
Travel
The judging day will be held at Tobacco Dock, London - address below.
We will pay the cost of travel within London and lunch will also be provided on the day.
The prize
This is a brilliant opportunity for students with an interest in marketing to gain first-hand experience of the industry and have something truly unique on their CV for the future. Furthermore, each member of the winning group will get a free ticket to attend Festival 2020.
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The winning group will be featured on Marketing Week and the Festival blog, as well as have the opportunity to each complete a week’s work experience at Centaur or a partner company.
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We hope you agree that this is a fantastic opportunity for youngsters to showcase their skills and talent, working as a team to generate ideas for a campaign.
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